translator Archives - 成人动漫 Translators and Interpreters Thu, 09 Apr 2026 00:59:02 +0000 en-US hourly 1 /wp-content/uploads/2023/11/favicon.jpg translator Archives - 成人动漫 32 32 Common Misconceptions About Being a Professional Translator /common-misconceptions-professional-translator/ Wed, 04 Oct 2017 17:35:17 +0000 http://ccalanguagesolutions.com/?p=13892 While misconceptions about translators and interpreters are common, they can also prevent you from hiring the right professional for the job. In this article, we鈥檒l share seven of the most common misconceptions about translators. Stay tuned for next month鈥檚 post, which will cover common misconceptions about interpreters. No matter what your needs are, learning more...

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While misconceptions about translators and interpreters are common, they can also prevent you from . In this article, we鈥檒l share seven of the most common misconceptions about translators. Stay tuned for next month鈥檚 post, which will cover common misconceptions about interpreters. No matter what your needs are, learning more about these two complementary professions will ensure you know what you鈥檙e looking for the next time you need document translation or simultaneous interpreting services.

Seven misconceptions about translators you should know before hiring one

Common Misconceptions Professional Translator

1. Translators say something in another language so other people can understand it.

Not quite. In this case, you鈥檙e talking about interpreters. It鈥檚 interesting because while people frequently call interpreters 鈥渢ranslators鈥, they rarely make the mistake the other way around. Translators do not interpret spoken language. Rather, they use their language skills to translate written text from one language to another 鈥 within a variety of formats.

2. Once you know a second language, you can become a translator!

Knowing a second language, and even being fluent in a second language, is not enough to advertise oneself as a professional translator. Professional translators aren鈥檛 just multilingual, they also have the education and training required to understand the translation process and use the techniques required to translate efficiently. This requires years of theoretical and practical training, in addition to ongoing experience in the field 鈥 and possibly, certification.

Most importantly, we recommend hiring translators who are native speakers of the target language so any differences in cultural nuance, tone, colloquialisms, etc., are taken into consideration in the final translation.

Professional translators may be able to translate anything from government documents and technical manuals, to speeches, marketing brochures, books, and political cartoons 鈥 but they may not want to, depending on how comfortable they are with the subject matter.

3. Language is the most important thing for a professional translator to master

In fact, we鈥檇 say knowledge of the working languages is obviously necessary, but that鈥檚 not all that is required. While it鈥檚 certainly imperative that your translator is fluent in both language and culture of their source and target languages, there are several other skillsets or prerequisites worth verifying with a prospective translator. This includes things like:

  • University and/or graduate-level education level
  • Advanced-level writing skills, particularly in their mother tongue
  • Adaptable and creative writing ability, especially if you wish him/her to work fluidly between different types of written materials 鈥 professional, conversational, serious, technical, humorous, etc.
  • Prior professional experience with exemplary references/referrals
  • Certification and/or membership with various industry-related organizations
  • A love for finding the right word
  • Attention to detail 鈥 and deadlines!

4. Translators can work on the fly

It鈥檚 true that top-notch professional translators may be able to provide rush services, or work on the fly for familiar clients when necessary. However, most translators require time in order to apply the level of attention and thoughtfulness required for a smooth-reading, easily legible, final copy that resonates with its intended audience. Repeatedly expecting translators to work on a rush basis or with little notice, especially when handling serious or technical materials, puts you at risk for providing lesser-quality materials to your audience 鈥撎 and that鈥檚 not the fault of the translator鈥

5. It takes about the same time to write something as it does to translate it

In fact, the average speed for a professional translator is about 250 to 350 words per hour, depending on the type of translated material. This is only about one or two pages per hour. The process of translating languages, particularly when using a formal, professional approach, uses a different thought and execution process than writing. That means more time allotted for assimilation, wording, editing and re-wording such that the translated message is as accurate in meaning, voice, tone and feeling as it was in the original language.

6. Google Translate means I can translate basic documents myself

Be extremely careful when using Google Translate or any other online- or machine-based translator to handle professional work. These translations may be accurate to some degree, or with individual words or phrases 鈥 but that鈥檚 not the way language works as a whole. We recommend reading, A Look at How Machine Translation Doesn鈥檛 Work, for real-life examples of why professional translation services are best.

Translators don鈥檛 communicate with others via words and phrases only. We communicate with audiences via the level of language we use (casual, conversational, former, technical, etc.), the analogies we make, the stories we tell, the emotion we include (or not) and the regional expressions or dialects most apt for the target audience. Those 鈥渆xtras鈥 aren鈥檛 a part of digital translation algorithms, which leads to stunted, awkward and even downright laughable translations at times. Is that really the impression you want to make on prospects or clients?

7. We don鈥檛 need a translator; our foreign clients know enough English

There is a grave misconception that prospects or clients who have a decent understanding and/or ability to speak English are proficient enough to read business or technical materials in English (or in any other language). While that might be the case technically, the reality is that it鈥檚 much easier for anyone to read and learn in their native tongue. Do you really want clients or prospective customers to work harder to learn about you or your business? Translation is not a courtesy or 鈥渟omething nice鈥 you give your clients: it makes for safer investment for both you and them.

We recommend translating all of your materials into target languages. Otherwise, prospects and clients who are innately drawn to your brand could migrate to competitors who鈥檝e invested in professional translation that yields easier and more straightforward information.

The professional translation team at 成人动漫 provides the platinum standard in professional translation. Contact us now to discuss the many ways we can assist your company as it strides forward in the global market.

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Interpreters and Translators: Different Skills, Same High Standards /interpreters-and-translators-very-different-skills-same-high-standards/ Fri, 03 Apr 2015 05:33:14 +0000 http://www.ccalanguagesolutions.com/?p=13244 Interpretation and translation are two separate specialties and like speaking and writing, involve an entirely different set of skills and expertise. Both skills imply a fluency in and a love of language, an ear and eye for detail and for discerning meaning rapidly and most of all accurately. Arguably, both skills are more similar than...

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interpreters and translators

Interpretation and translation are two separate specialties and like speaking and writing, involve an entirely different set of skills and expertise. Both skills imply a fluency in and a love of language, an ear and eye for detail and for discerning meaning rapidly and most of all accurately. Arguably, both skills are more similar than they are different, however most people do not do both in a professional setting.

Translators are Driven to Find the Exact, Right Word

Translators must be able to write accurately and expressively in the target language. They need to understand the source language in its cultural complexity as well as any technical jargon or vocabulary necessary to translate a document. Translators have a kind of love affair with the process of finding the exact and most accurate word possible in translation. Nothing less will suffice. While they are able to draw on their own deep familiarity and knowledge of a language an able translator will also make good use of dictionaries and reference materials, knowing when to look and where to look to render material in a way that is technically proficient and accurate to the original intention. A good translator is also able to read accurately and understand the significance and importance of stylistic devices and tone in a document, rendering it with a full range of meaning.

At 成人动漫 we make sure that our translators are mother tongue speakers who have a deep knowledge of the target language, that they have the target language in their bones so to speak. deeply embedded and available in all its complexity.

Interpreters Think on their Feet

Interpreters must think on their feet. Often they will interpret a speech while the speaker is talking, a form of interpretation called 鈥渟imultaneous interpreting鈥. This necessitates that the interpreter also possess excellent public speaking skills since they must render a speech nimbly and with the original tone. Obviously, this type of interpreter cannot access dictionaries and technical resources while working and instead must rely on their deep knowledge of the target language鈥檚 colloquialisms and idiomatic phrases so that the speech is rendered as a whole, without a feeling of being fragmented or stilted. However, while an interpreter cannot access a dictionary or a technical glossary, it should be noted that professional simultaneous interpreters never work alone. They are part of a team usually consisting of at least two interpreters — and sometimes even three. So in lieu of being able to check a dictionary or a glossary, their colleagues may assist so that words flow and meaning is not lost.

Interpreters have to memorize quickly in short bursts the speaker鈥檚 words and render them with听agile fluency to the audience. Like a good translator these skills are built up over time with experience and also drawn from natural language abilities and innate talent. The goal of a simultaneous interpretation is for listeners to feel that they are being spoken to in their own language. Interpreters who are able to synthesize these elements rapidly and skillfully are in demand.

Here at 成人动漫 we work hard to make sure your projects are served with the right interpreters and translators for the job. Our years of experience enable us to choose the best person for the job, the one who understands nuance, context and who has the tools to get the work done. Contact us today to find out more!

 

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The Duties of an International Business Interpreter /the-duties-of-an-international-business-interpreter/ Fri, 17 Jan 2014 21:00:03 +0000 http://www.ccalanguagesolutions.com/blog/?p=210 Being an international business interpreter can be an exciting profession, especially when your duties require you to travel around the world, meeting and interacting with others, in order to enhance business negotiations for your company and/or clients. That being said, there is a tremendous amount of responsibility involved. In addition to language fluency, business interpreters...

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Being an international business interpreter can be an exciting profession, especially when your duties require you to travel around the world, meeting and interacting with others, in order to enhance business negotiations for your company and/or clients. That being said, there is a tremendous amount of responsibility involved. In addition to language fluency, business interpreters must be very aware of the more subtle language and cultural nuances that affect business communication and negotiations for both parties. Interpreters must also have the ability and flexibility to travel and be away from home for extended periods of time.

According to , a partner of the American Job Center Network, the median salary for interpreters and translators is $45,430, however, many business interpreters make significantly higher salaries, depending on the availability of other interpreters for that language, their skill and experience level, and their clients’ budgets. Also, their travel and board expenses are included while they are working, which can be an added bonus for those who love to travel. The expected job growth through 2020 is 29 percent or higher, which is greater than average.

international business interpreter duties

The following are some of the duties expected of an .

Speaking and Listening

The most important role a business interpreter plays is one of listening and speaking. Professional translators must have an incredible amount of focus in order to listen carefully, and accurately convey, the spoken word of their clients and the clients’ business associates. Business fluency is an entirely different level of language fluency, and a translator must be able to quickly and precisely synthesize the spoken word of two languages in order to communicate complex ideas as accurately as possible.

Cultural Sensitivities

Language is only a part of the communication equation. Therefore, a business interpreter also must be highly in tune with. He must be able to interpret the verbal cues, as well as particular body language or nonverbal cues from both parties in order to provide an accurate interpretation of the words spoken. For example, in Japan, it is considered rude to express a direct negative. So, a Japanese businessman will often use the word tabun, meaning “maybe”, to indicate he is unwilling to consider a specific idea or proposal. However, in American culture, the word maybe indicates there is a possibility. The interpreter must understand these differences in order to accurately convey his clients’ message and intentions.

Extensive Travel

In many cases, an international business interpreter will need to travel great distances, and for significant lengths of time. Therefore, his or her lifestyle and family must be able to accommodate these needs. While the idea of compensated, worldwide travel may seem glamorous, there is a good chance that the entirety of the trip will be all work, with very little free time for personal travel.

Technology and Media

Today’s interpreters must be well-versed in a wide range of high-tech . This can include using technology for presentations, to facilitate meetings, or to assist the clients in communicating with one another.

Reading and Writing

Technically, interpreters deal with the spoken word, while translators deal with written communication. However, in the world of business interpretation, the lines between interpreter and translator can cross. You may be presented with documents and texts that will need to be translated for either party in a quick, efficient, and accurate manner.

More than anything else, a successful business interpreter has an innate love of language and enjoys working closely with people in the exciting and fast-paced business world.

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The Difference between Simultaneous and Consecutive Interpretation /the-difference-between-simultaneous-and-consecutive-interpretation-2/ Fri, 29 Nov 2013 21:00:14 +0000 http://www.ccalanguagesolutions.com/blog/?p=175 Today鈥檚 world sees more and more people interacting and doing business with individuals from other countries. A major barrier to these interactions is language. At conferences or other gatherings, interpreters are often in the background offering an interpretation of the speaker鈥檚 words from one language into another. Interpretation is conducted in two different modes: simultaneous...

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Today鈥檚 world sees more and more people interacting and doing business with individuals from other countries. A major barrier to these interactions is language. At conferences or other gatherings, interpreters are often in the background offering an interpretation of the speaker鈥檚 words from one language into another. Interpretation is conducted in two different modes: simultaneous and consecutive interpretation.

simultaneous and consecutive interpretation

The Listener鈥檚 Perspective

What is the difference between听simultaneous and consecutive interpretation? A couple of examples will help illustrate the difference in how the listener perceives the interpretation.

Simultaneous interpretation is most often seen in conferences and large meetings. If you watch footage of an international conference or government gathering, you may see members of the audience wearing headphones during a speech. Those headphones are linked into a communications system where interpreters are providing a near-instantaneous interpretation of the speaker鈥檚 words. The interpreters are speaking into a different language for the benefit of members of the audience. At the same time, the interpreters are listening to the speech delivered in the original language through their own headphones.

Consecutive interpretation is a bit different. It works best in small gatherings or where a personal touch is needed. One person will speak for a short time, in one language, then the interpreter, who is standing or sitting nearby, will interpret the statement into the target language. The speaker will make another statement, then the interpreter will interpret again. The listener may offer a response, which is in turn relayed to the first speaker in his or her own language. There is no overlap or simultaneous speech between the speaker and the interpreter.

The Interpreter鈥檚 and Speaker鈥檚 Perspective

When answering the question, 鈥淲hat is the difference between simultaneous and consecutive interpretation?鈥 it pays to go a bit deeper to understand the nuances behind the interpretation results. When performing听simultaneous interpretation, the interpreter is doing two things at once. He or she is listening to the speaker, while at the same time offering an interpretation of what was already said a few seconds earlier. This means that the interpreter has very little time to consider idiomatic phrases or variants in the language. They must use their best judgment on how to interpret in the moment and move on. The benefit is that the speaker can deliver their speech without waiting for the interpretation in between segments.

During consecutive interpretation, the interpreter has a different set of challenges. The speaker will often deliver their speech for a few minutes, then the interpreter will step in and provide the interpretation. The interpreter will have to remember all of the details of what the speaker said during the lengthy segments. To get around that, the interpreter may take brief notes for each segment in order to remember critical details. The challenge is that the speaker needs to remember to pause at reasonable intervals for the interpretation segment and that the audience has to patiently wait for the interpretation. The benefit is that consecutive interpretation allows for more face-to-face, personal communication.

Both simultaneous and consecutive interpretation can be valuable tools in ensuring the success of your international meeting. Let 成人动漫 help you determine your interpretation needs for your next international meeting.

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What are the Fields of Specialization for an Interpreter? /what-are-the-fields-of-specialization-for-an-interpreter/ Fri, 22 Nov 2013 21:00:00 +0000 http://www.ccalanguagesolutions.com/blog/?p=166 As communication between nations becomes more and more necessary, the need for highly qualified interpreters expands.听 If you are considering a career in interpreting, or are considering hiring an interpreter for a specific need, you should be aware of the various specializations in the field.听 There are various types of interpreting, each requiring a different...

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specialization for an interpreter

As communication between nations becomes more and more necessary, the need for highly qualified interpreters expands.听 If you are considering a career in interpreting, or are considering hiring an interpreter for a specific need, you should be aware of the various specializations in the field.听 There are various types of interpreting, each requiring a different skill set. The more focused your field of choice鈥 the easier it will be for you to master that specific vocabulary. Likewise, selecting an interpreter with the appropriate specialization will ensure the greatest level of expertise for your interpretation needs.听 The six most common fields of interpreting include: conference, guide, media, public sector, medical, and legal.听 Below is a brief summary of each type of specialization for an interpreter and what it entails.

Conference, Media and Guide

usually work for private or international institutions (EU and UN, for instance), or as freelancers.听 The top conference interpreters belong to the (AIIC). This is an elite organization with rigorous requirements, including sponsorship by existing members.

Interpreters in the media sector typically interpret live news, press conferences and interviews.听 Media interpreters may mimic the sound of the speaker they are interpreting to give an authentic feel.

A guide interpreter works as a liaison for a person or several people in a more intimate meeting or tour. The interpreter will be a partner in the conversation, and it flows back and forth via the interpreter.

Public Sector, Medical and Legal Fields

Public sector interpretation can involve some of each of the specific fields and interpreting is done within the community, in the sectors concerning welfare, education, housing, and environmental health.听 This field can involve the most emotionally charged interpreting.

Medical interpretation is one of the more challenging fields, as it requires fluency in two languages as well as thorough medical knowledge. A medical interpreter must be very well-versed in medical terminology and common conditions, in order to avoid life-altering miscommunications. Medical interpreters should have a primary background in a medical profession.

Legal interpreters are critically scrutinized and generally need some form of legal background or familiarity with law.听 Because the fate of a person is in the hands of the interpreter, it is crucial that the interpreter has a firm grasp on both languages as well as on legal nuances.听 There can be any number of consequences from poor interpretation in the legal field.

Whether you are looking to specialize in your career as an interpreter or making sure you have the right interpreter for your needs, understanding interpreter working language classifications and the different options available can help you make the right choice. Look to 成人动漫 to guide you in the right direction.

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Equipment Used for Simultaneous Interpretation /equipment-used-for-simultaneous-interpretation/ Fri, 15 Nov 2013 21:00:15 +0000 http://www.ccalanguagesolutions.com/blog/?p=148 Simultaneous interpretation is usually contrasted with consecutive interpretation. That said, the adjective “simultaneous” may be a misnomer in that, although the interpreter is still in the booth wearing headphones and speaking into a mic, the interpreter needs to wait until the sentence is understood and processed before interpreting. Nonetheless, a simultaneous interpreter is listening and...

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equipment for simultaneous interpretation

Simultaneous interpretation is usually contrasted with consecutive interpretation. That said, the adjective “simultaneous” may be a misnomer in that, although the interpreter is still in the booth wearing headphones and speaking into a mic, the interpreter needs to wait until the sentence is understood and processed before interpreting.

Nonetheless, a simultaneous interpreter is listening and translating one idea out loud while parsing the next. Simultaneous interpretation is actually seen as more challenging because any impediment to fluid translation, (e.g., searching for a language’s countervailing idiom) means missing out on the next idea, lagging behind and ultimately not performing well.

Simultaneous Interpretation’s Tools of the Trade

 

Soundproof Booths

Industry insiders say that over 5,000 business and governmental conferences take place around the world every year. This puts a high premium on simultaneous interpreters having the right equipment from the start. Perhaps a starting point is having an interpretation booth that conforms to ISO standards. ISO standard booths furnish simultaneous interpreters with the best acoustic environment for many languages spoken simultaneously.
The best booths are also designed to provide clear visuals and two-way communication. A well-designed booth will have low operation costs, flexibility, require hardly any assembly and the ability to be expanded and connected later. High-end booths should feature: double plexiglass, air conditioning, lighting systems and soundproof flooring.

Interpretation Systems

Some of the basic features that all simultaneous interpretation systems should have are: a monitoring unit, microphone headset, transmitter, receivers with headsets and all necessary cables. A compact monitoring unit ensures that two interpreters can, in turn, listen to the presenter and convey the information to the other interpreter. Using the equipment in this manner increases concentration and competency.

Even the most affordable interpretation systems will start at around 250,000 square feet of coverage. This means that simultaneous interpreters will be covered for community groups, church convocations and extensive focus groups. For larger events, simultaneous interpreters will require wireless microphones; ideally, one handheld and one lapel-attached wireless microphone would be employed to streamline speeches as well as question-and-answer sessions.

IR Systems

For security purposes (and closely adjacent rooms) an IR system might be the best solution vs. an FM system. High-end IR systems will feature relay interpretation and separate volume and tone controls for two or more interpreters working together. Also, two or more microphones in an IR system allows smooth transitions among interpreters.
Another factor to consider with an IR system is that the infrared is unable to penetrate walls; therefore, an IR system with infrared capabilities is ideal for a high-level political setting. This is so because of the added security and diminished crosstalk that infrared-capable IR systems possess. IR systems should feature around two dozen receivers (with headsets) as well as carrying cases and applicable cables.

PA Systems

Especially for smaller venues, simultaneous interpreters require a field mixer, PA system or wireless microphones. Lapel and hand-held microphones are essential for wireless microphone packages. Also, field mixers can help ensure that translations sound crisp and clear, streamlining the transmission process.

Encrypted Systems

For added security, consider an encrypted, two-way listening system. The administrator can, in essence, lock-in volume and tone controls with a four-digit security key. This helps prevent last-second changes or accidents during simultaneous interpretation. These encrypted systems are usually harmonized to prevent interference as well.

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When to Bring an Interpreter to a Business Meeting /when-to-bring-an-interpreter-to-a-business-meeting/ Fri, 25 Oct 2013 20:00:07 +0000 http://www.ccalanguagesolutions.com/blog/?p=140 Having an interpreter at a business meeting can prove to be a huge asset when you are doing business with international clients and business prospects. So, when is it appropriate to provide an interpreter to help you conduct international business more easily? When you’re dealing with clients that do not speak your language comfortably or...

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Having an interpreter at a business meeting can prove to be a huge asset when you are doing business with international clients and business prospects.

Interpreter Business Meeting

So, when is it appropriate to provide an interpreter to help you conduct international business more easily? When you’re dealing with clients that do not speak your language comfortably or at all you may find that there will be difficulty in getting your point across clearly.

Interpreters help to ease the burden of those communication hiccups that can truly make or break a deal. It’s important to find a company that has proven results with their interpreters and has a group of interpreters who are educated in interpretation and have experience under their belts. So, do your homework as you prepare to include interpretation services as part of your meeting.

The first thing that you want to do with your interpretation provider is conduct a pre-meeting to establish some good ground rules for the upcoming meeting. This will help to alleviate any miscommunication and help you to understand how to make the process of communicating through an interpreter more streamlined. For instance, you can inform them about the meeting structure as well as the meeting agenda. Find out how often you should pause in between sentences to help them interpret seamlessly, how seating should be arranged, and even the types of phrases and jargon that may not translate over easily to the language of choice.

When you have the meeting with the interpreter, allow them to understand what points will be key during your presentation or discussion. Provide your pitch or presentation ahead of time so that they can point out any potential issues in translation. This will allow you to tweak your verbiage in preparation for the process. If you plan on giving a speech, give the interpreter a copy so that they can familiarize themselves with the content and key points. This will help them to interpret with conviction and understanding.

When you’re holding a meeting with an interpreter involved, it cannot be rushed. Be prepared to have twice as much time blocked out for the meeting than you usually would so that it’s not a hurried process. Make your client and the interpreter as comfortable as possible, including having water and/or refreshments on hand.

You want to be succinct in your ideas and thoughts so that points will stand out boldly. Try your best to avoid humor, as that does not usually translate well and can lead to confusion instead of laughter. Remember, you’re speaking through an interpreter, but you’re getting your ideas across to the prospect or client, so keep them engaged at all times. Eye contact with your client is key, you want them to feel as though you are speaking directly to them, even though there is someone in the room that is interpreting your words into their language.

By following these guidelines, you can rest assured that you will have a relaxed, stress free environment as you conduct business with an international client through an interpreter. This will keep the tone听of the room calm and that will easily be expressed through the interpreter on to your client, which is exactly what you want. Remember, the interpreter is there to make your job easier, so partner with them as if they were a business colleague, trust that they will relay your message with expertise, and don’t be nervous! Once you get the hang of it, working with an interpreter will become easier with time and your business dealings will only continue to expand as a result.

Let CCA help you plan your next international meeting. We will provide the interpretation tools to help you succeed.

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The Benefits of a Native Language Translator for Written Documents /the-benefits-of-a-native-language-translator-for-written-documents/ Fri, 30 Aug 2013 20:00:10 +0000 http://www.ccalanguagesolutions.com/blog/?p=11 U.S. corporations, working with printed documents, need the services of a professional translator if, for example, they want their employee manual printed in German, they have reports they want to share with a Japanese听subsidiary, or they are launching an advertising campaign in China.听 For non-linguists, buying translation services are daunting because written words reflect on...

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U.S. corporations, working with printed documents, need the services of a professional translator if, for example, they want their employee manual printed in German, they have reports they want to share with a Japanese听subsidiary, or they are launching an advertising campaign in China.听 For non-linguists, buying translation services are daunting because written words reflect on their international business image.听 Translators who don鈥檛 get the correct business image across, fail to persuade customers, misstate directions, or make numerous spelling or word meaning errors in the targeted language, could literally cost the business hundreds of thousands of dollars.听 There are many benefits in choosing a translator working in their native language.

Reaching the Audience

A key translation factor involves designing the text specifically, to what and who the text is being produced for.听 Corporations need to know precisely what is needed.听 Will the text be for physicians or medical personnel?听 Is the text aimed for the general public? 听A native language translator will alter the style, vocabulary, articulation, and sentence length accordingly.听 The foreign language version should have the same impact and carry the identical message to the specific foreign audience as the original text.听 Many corporations develop ongoing relationships with their translators as the more understanding translators have of the business values, strategies, and products, the greater their ability to effectively translate them.

Native Language Skills

Professional translators are fluent, proficient writers in their native language.听 They are able to accurately and efficiently extract the meaning of the original document and communicate that message in the appropriate style and terminology to their native language.听 To do this, translators examine documents thoroughly and identify ambiguous material that needs clarification.听 Most native language translators break down sentences completely before generating new ones in the target language.听 The native language translator will recognize culture-bound clich茅s that make no sense to a foreign audience.听 They will pinpoint references to national sports that do not translate internationally.听 Literary or cultural metaphors that paint a picture for American audiences may not be understood by foreigners.听 Native language translators also understand the subtle nuances of texts that may be inappropriate for certain cultures.听 They will know that a different culture may view references to the human body differently than Americans.听 Visuals may not carry the same message in other countries.听 For corporations wanting to develop a positive and strong international image, native language translators are indispensable.听 Translators give corporations written command of a foreign language which is a powerful tool for business expansion.

Translation Faux Pas

Powerful corporations have experienced significant financial loss by not investing in a native language translator.听 One example is when launched a huge campaign in China using the slogan 鈥淐ome alive with Pepsi.鈥澨 A native translator would have known that in China, the slogan translated as 听 Fiat launched their Italian car, the Pinto in Argentina.听 The word pinto is local slang in Argentina for penis.听 The Kenneth Cole Company committed a huge faux pas when they tried to use humor in selling their new spring collection.听 Their tweeted message began, 鈥渕illions are in uproar in #Cairo.鈥澨 The message succeeded in offending millions of people who were involved in the devastating political turmoil that was happening at that time in Egypt.

Corporations should enlist the services of a language-sensitive native translator to oversee all aspects of producing a foreign document.听 Last minute additions such as titles or word changes can sabotage an effective document.听 Businesses need to speak the readers鈥 language to get their message across; native language translators allow them to do that.

native language translator

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